Creative Work Sample · Prepared for Review

Work Sample.

Dhrubo Duti Biswas — Founder, OneDot ABM

Performance Marketing · Creative Strategy · Paid Social · Content Systems

01 · Content Work02 · Before / After03 · Creative Brief04 · Ads Performance05 · AI Tools06 · Links
01

Video & Content Work

Client · E-Commerce FashionMeta · Organic + Paid

JlxTheLabel — Brand Visibility Campaign

Objective

Increase brand visibility from zero — account started from scratch.

My Role

Took over after 4th May. Instructed the owner on content strategy, hook angles, and video formats to grow organic reach while running a parallel pre-launch Meta Ads campaign.

Approach

Built a content structure around the brand's aesthetic. Short-form reels using hook → payoff format. Pre-launch awareness campaign to seed the audience before product drop.

Pre-Launch Campaign
646
Content Purchase Button Clicks
Meta Ads · Pre-launch phase
facebook.com/Jlxthelabel/reels
Pre-Launch Campaign · Meta Ads Manager · Apr 22 – May 25, 2026 · Spend blurred
JlxTheLabel Pre-launch Campaign — 646 Website Purchase Button Clicks, Meta Ads Manager dashboard
02

Before / After — Ad Creative Test

Autonex · Bangladeshi Brand · May 1 – Jun 1, 2026 · Spend figures blurred per policy.

Underperforming
CTR (All)
2.78%
Impressions58,638
Reach34,266
Clicks1,628
CPM$0.81
Spend—
Winner ✦
CTR (All)
4.36%
Impressions4,973
Reach3,551
Clicks217
CPM$1.00
Spend—
Metric moved: CTR improved by +57% (2.78% → 4.36%)
The winning creative used a tighter hook and cleaner visual hierarchy — fewer elements, stronger CTA contrast. Same audience, same budget split. The difference was purely the creative angle.
Actual Screenshot · Meta Ads Manager · Autonex · May 1 – Jun 1, 2026 · Spend blurred
Autonex Meta Ads campaign — Photo 1, 2, 3 CTR and engagement performance table
03

Creative Brief Sample

Marhaba Ventures — Social Media Content Plan V2.0
10 Services · 46 Posts · 2–3 Posts/Week · 12-Week Calendar
Built on Content OS Framework · Prepared by OneDot ABM · Dhrubo · June 2026

Part 1 — Service Sequence & Strategic Rationale

Service sequence follows the pilgrim journey funnel — each service feeds awareness into the next.

#ServiceStrategic Position
1VisaRemove #1 friction point first. If the pilgrim fears the visa, nothing else matters.
2Umrah Visa Status TrackerConvert visa applicants into engaged users with a free, high-value tool.
3Umrah PackagesCore product. Audience is now visa-aware and trust is partially built.
4Group FlightCaptures the group organiser — high-value segment, 20–50 passengers per booking.
5HotelStandalone for people who already have flights. Opens a parallel booking path.
6Ground TransportSolves the #1 on-ground anxiety. Upsells naturally from hotel and package buyers.
7Food (Halal Guide)Trust and authority content. No page yet — educate the market, build demand.
8ZiarathPremium add-on. Converts pilgrims who want depth beyond the rituals.
9RawdahDifferentiator. Zero competitor is educating on this. Own the topic entirely.
10Hajj PackagesHighest-trust service. Comes last because it requires the most credibility.

Part 3 — Service-by-Service Content Plan (Visa Section)

Every post card shows: Format · Funnel Stage · Hook Type · Content-OS Score · Concept · Hook · Why It Wins

Post 1ReelTOFUFear / Cost of Inaction
Score88/100

“Saudi visa rejections are almost always preventable”

Pillar

Contrarian / POV

Hook

Saudi visa rejections are almost always preventable. Here are the 5 reasons it happens.

Concept

List the 5 most common Umrah visa rejection reasons with bold text overlays: passport name mismatch, wrong photo format, weak bank statement, no travel history, wrong visa category. Then pivot to Marhaba's 100% approval rate and money-back guarantee.

Why It Wins

Fear-based hook on a real, shared anxiety. Positions Marhaba as the solution immediately after naming the problem. High send rate to people about to apply.

Post 2CarouselMOFUAspiration
Score85/100

“How to apply for your Umrah visa through Marhaba in 5 steps”

Pillar

Educational

Hook

You do not need an agent. You do not need a single phone call. Here is how it works.

Concept

One step per slide with time estimate. Step 1: Visit visa page. Step 2: Enter travel details. Step 3: Upload documents. Step 4: Secure payment. Step 5: Receive approval. Total time under 15 minutes from home. Final slide: 100% approval rate, money-back guarantee.

Why It Wins

Makes the online process look effortless. High-conversion content for people at the decision stage. No competitor shows this.

Post 3CarouselTOFUCuriosity / Info Gap
Score83/100

“5 Umrah visa questions answered honestly”

Pillar

Educational

Hook

Confused about the Umrah visa? You are not alone. Here are the 5 answers you actually need.

Concept

Q1: Does a woman need a mahram? Q2: How long does processing take? Q3: Can I extend? Q4: What if rejected? Q5: Tourist visa vs Umrah visa. Each slide: question as headline, short direct answer, Marhaba's specific solution on the final line.

Why It Wins

Addresses the single most common first-touch question. Builds trust before any sales message. Works as a pinned post.

Source Document — Full PDF Screenshots

Marhaba Ventures · Content Plan V2.0 · Cover + Part 1: Service Sequence
Marhaba Ventures Social Media Content Plan cover and Part 1 service sequence table
Part 3 · Visa Service — Post 1, 2, 3 Creative Briefs
Marhaba Ventures Part 3 Visa section creative briefs — Post 1, 2, 3 with hooks and concepts
Part 3 · Service 2 — Umrah Visa Status Tracker Briefs
Marhaba Ventures Service 2 Umrah Visa Status Tracker creative briefs
04

Meta Ads Performance

Autonex · Bangladeshi Brand · May 1 – Jun 1, 2026 · 3 photo creatives tested simultaneously.
Spend column blurred as requested.

CreativeResultsCPCSpendImpressionsCPMReachClicksCTR ↑ReactionsCommentsEngagements
Creative A
Underperforming
348$0.14blurred58,638$0.8134,2661,628
2.78%
198151,203
Creative B
Winner ✦
41$0.12blurred4,973$1.003,551217
4.36%
171110
Creative C
Mid
171$0.16blurred35,982$0.7718,6371,126
3.13%
1438754
05

AI Tool Usage

Claude AI
Strategy drafts, creative briefs, copy iteration & hook development
ChatGPT
Research, content ideation, funnel framework structuring
Canva
Static creative design, carousel post production, ad visuals
Higgsfield MCP
AI video generation — testing visual directions before production