Google Ads
Capture high-intent buyers exactly when they're searching.
Google Ads is the most direct path to buyers who already have high commercial intent. We build campaigns around intent architecture — matching your highest-margin offers to the exact keywords buyers search at the moment of decision.
Ideal Client Profile & Verticals
B2B service providers, SaaS companies, local service businesses, and high-intent e-commerce stores wanting to capture active commercial searches.
Commercial Problems Solved
Wasted ad spend on irrelevant broad search terms, low Google Quality Scores driving up CPCs, and lack of proper conversion attribution.
How We Execute & Scale
A disciplined, 4-step framework engineered for consistent ROI and transparent performance.
Commercial Intent Mapping
We isolate high-intent transactional search queries from informational searches to prevent budget leakage.
Negative Keyword Fortress
We implement exhaustive negative keyword lists from day one to block unqualified traffic.
Ad Copy & Landing Page Alignment
We align ad headlines and landing pages to boost Quality Scores and reduce cost-per-click.
Bid Strategy Optimization
We optimize target CPA and target ROAS bidding once sufficient conversion volume is achieved.
B2B SaaS Lead Engine
280 Qualified Leads at $12 CPL
Intent-focused Google Search combined with high-converting landing pages produced 280 qualified pipeline leads in 30 days.
Read Full Case StudyAd Budget Planning Guide
Learn how to calculate expected CPCs, CPAs, and budget allocation between Google and Meta.
Open ToolCompanies I've Worked With
What's Included in This Service
- Keyword research & competitor gap analysis
- Negative keyword list (prevents budget waste)
- Search + Shopping + Display campaign setup
- Ad copy with multiple variants per ad group
- Quality Score optimisation
- Conversion tracking & attribution setup
- Monthly performance reports with CPA breakdown
Common Client Questions
Search vs Shopping — which do I need?
Service businesses and B2B need Google Search. E-commerce stores benefit most from Shopping and Performance Max. We assess your model before recommending the split.
Can you audit and fix an existing underperforming account?
Yes. Account restructuring and waste elimination audits are our specialty. We frequently cut wasted spend by 30–50% in the first 30 days.
Do you configure Google Tag Manager and conversion tracking?
Yes. Reliable conversion tracking and enhanced conversions are set up from day one.
Ready to Stop Guessing and Start Scaling?
Book a free 30-minute discovery call. No pitch, no pressure — just a real conversation about your growth potential.
No commitment required. 30-min call. Response within 24 hours.