Meta & Facebook Ads
Turn your ad budget into a predictable revenue machine.
Most brands burn money on Meta Ads because they treat it like a lottery. OneDot ABM treats it like an engineered growth system. Every campaign is built around your unit economics, audience psychology, and creative testing framework — not guesswork.
Ideal Client Profile & Verticals
E-Commerce brands looking to scale profitably past $10k–$50k/mo, B2B lead generation companies, travel businesses, and high-ticket service providers needing qualified buyers.
Commercial Problems Solved
High customer acquisition costs (CPA), declining ROAS during budget scale, creative ad fatigue, and getting stuck in Meta's algorithmic learning phase.
How We Execute & Scale
A disciplined, 4-step framework engineered for consistent ROI and transparent performance.
Unit Economics & Offer Audit
We audit your margins, target CPA, LTV, and historical ad performance to establish realistic growth benchmarks.
Full-Funnel Architecture
We build structured Top, Middle, and Bottom-of-Funnel campaigns with dedicated budget splits and audience exclusion rules.
Creative Testing Engine
We test multiple hook angles, formats (static, carousel, video), and copy variations weekly to discover scalable winners.
Algorithmic Scaling
We scale winning ad sets horizontally and vertically while maintaining stable ROAS and low blended acquisition costs.
Marhaba Haji — Umrah Messenger Campaign
48 Confirmed Bookings at ~$3 / Buyer
A Messenger-first Meta campaign targeting Umrah travelers in Bangalore generated 474 conversations and 48 confirmed bookings at an extraordinary $3.03 CPA.
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Estimate your target ad budget, expected ROAS, and lead volume based on real market data.
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What's Included in This Service
- Full campaign architecture (TOF / MOF / BOF)
- Audience research & segmentation strategy
- Creative brief & ad copy for all placements
- A/B testing framework — creatives, audiences, offers
- Retargeting sequences (3–5 touchpoints)
- Weekly performance reports with ROAS breakdown
- Scaling playbook: when & how to increase budget
Common Client Questions
What's the recommended minimum ad budget?
We recommend a minimum of $2,000/month in ad spend to exit Meta's learning phase and generate statistically significant data for optimization.
How long before I see measurable results?
Most campaigns generate clear lead or sale data within 2 weeks. Significant ROAS compounding typically happens in weeks 3–6 as winning creatives are scaled.
Do you handle ad creative strategy and copy?
Yes. We provide creative briefs, direct-response copywriting, and visual direction. We also provide full creative production as an add-on.
Ready to Stop Guessing and Start Scaling?
Book a free 30-minute discovery call. No pitch, no pressure — just a real conversation about your growth potential.
No commitment required. 30-min call. Response within 24 hours.