115 Inbound Leads → 9 Website Trials at ~$5.93 Cost Per Trial
Marhaba DMC (a SaaS platform built for travel agencies) needed a steady flow of inbound leads from travel business owners — without expensive outbound sales — and needed those leads to actually convert into product trial signups, not just sit as unqualified form-fills.
Ran a Meta Instant Form (native lead-ad) campaign targeting travel business owners, testing a single-image "Travel Business" creative against a Carousel format to see which drove cheaper, higher-intent form fills. Leads were routed straight into a website trial signup flow so quality could be tracked past the form, not just at it.
Key Commercial Insights & Takeaways
- Native in-app Instant Forms reduce drop-off compared to external landing pages for mobile B2B decision-makers.
- Testing single-image vs. carousel creative sets uncovered lower CPA formats with higher software trial completion.
- Downstream tracking verified that $0.46 lead-form fills successfully activated into $5.93 trial software users.
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